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Ankur and Priyanka Modi, the forces behind AM:PM, wanted to bridge a yawning gap they witnessed in the industry with their brand. At the time, minimalism had not gained popularity in the country, and AM:PM sought to provide luxury prêt for those looking for fuss-free clothing.

Since the brand's inception, the creative couple has worked together in effortless tandem, to create a label that has ventured into a new fashion idiom whilst complimenting each other’s skills and areas of expertise.

High necklines and sleek silhouettes dominate the conservative yet chic AM:PM collections. The effortless pieces are comfortable yet stylish, making them wardrobe essentials one must own.

The DNA of the brand speaks of soft grace and inherited class. Pure and woven fabrics with subtle prints and barely-there embellishments make up an AM:PM ensemble. The label also incorporates the use of handicraft techniques whilst making sure the garments are extremely contemporary and understated. Every season, AM:PM outfits succeed in showcasing this contemporary elegance.

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AM:PM

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AM:PM

Burgundy shirt with printed pants

Featuring a plain burgundy shirt in georgette, paired with fitted digital print pants.
  • Fabric: Georgette
  • Care Instructions: Dryclean only.
more details
AM:PM

Black shirt with printed pants

Featuring a plain black shirt in georgette, paired with fitted digital print pants.
  • Fabric: Georgette
  • Care Instructions: Dryclean only.
more details
AM:PM

Black velvet jacket and pants set

Featuring an embellished black velvet jacket adorned with all over work paired with a toosh inner and pair of pants
  • Fabric: Velvet
  • Care Instructions: Dryclean only.
more details
AM:PM

Black anarkali with green dupatta

Featuring a sequined black anarkali suit tailored in georgette, paired with a sequined green dupatta.
  • Fabric: Georgette
  • Care Instructions: Dryclean only.
more details
AM:PM

Burgundy printed tunic

Featuring a burgundy all over digital printed tunic in viscose crepe with metal sequins embroidery.
  • Please note the pants are for styling only
  • Fabric: Crepe
  • Care Instructions: Dryclean only.
more details
AM:PM

Black printed tunic

Featuring a black all over digital printed tunic in viscose crepe with metal sequins embroidery.
  • Please note the pants are for styling only
  • Fabric: Crepe
  • Care Instructions: Dryclean only.
more details
AM:PM

Black tunic with dhoti pants

Featuring a black tunic in dupion silk with threaded embroidery and a contrasting dhoti pants.
  • Fabric: Dupion silk
  • Care Instructions: Dryclean only.
more details
AM:PM

Burgundy tunic with dhoti pants

Featuring a burgundy tunic in dupion silk with threaded embroidery and a contrasting toosh dhoti pants.
  • Fabric: Dupion silk
  • Care Instructions: Dryclean only.
more details
AM:PM

Burgundy printed tunic

Featuring a burgundy tunic in chanderi with all over digital prints and a wrap- tie in the front.
  • Please note the pants are for styling only
  • Fabric: Chanderi
  • Care Instructions: Dryclean only.
more details
AM:PM

Navy blue printed tunic

Featuring a navy blue tunic in chanderi with all over digital prints and a wrap- tie in the front.
  • Please note the pants are for styling only
  • Fabric: Chanderi
  • Care Instructions: Dryclean only.
more details
AM:PM

Black draped dress

Featuring a black draped dress crafted in crepe with pleated detailing.
  • Fabric: Crepe
  • Care Instructions: Dryclean only.
more details
AM:PM

Toosh peplum jacket with flared pants

Featuring a hand embroidered peplum jacket tailored in satin, paired with plain flared pants.
  • Fabric: Satin
  • Care Instructions: Dryclean only.
more details
AM:PM

Navy blue printed shirt

Featuring a navy shirt in georgette with all over digital prints.
  • Please note the pants are for styling only
  • Fabric: Georgette
  • Care Instructions: Dryclean only.
more details
AM:PM

Navy velvet jacket and pants set

Featuring an embellished navy velvet jacket adorned with all over work paired with a toosh inner and pair of pants
  • Fabric: Velvet
  • Care Instructions: Dryclean only.
more details
AM:PM

Black flared jacket

Featuring a black flared woolen jacket accented with appliqué embroidery.
  • Please note the pants are for styling only
  • Fabric: Wool
  • Care Instructions: Dryclean only.
more details
AM:PM

Burgundy printed jacket and pants set

Featuring a burgundy long jacket in silk with metal sequins hand embroidery and digital prints comes with a plain camouflaging inner and pair of dhoti pants in burgundy colour.
  • Fabric: Silk
  • Care Instructions: Dryclean only.
more details
AM:PM

Navy blue printed shirts

Featuring a navy blue shirt in crepe with full digital prints all over the shirt and contrasting colour detailing on the sleeves.
  • Please note the pants are for styling only
  • Fabric: Crepe
  • Care Instructions: Dryclean only.
more details
AM:PM

Bottle green printed shirts

Featuring a bottle green shirt in crepe with full digital prints all over the shirt and contrasting colour detailing on the sleeves.
  • Please note the pants are for styling only
  • Fabric: Crepe
  • Care Instructions: Dryclean only.
more details
AM:PM

Navy blue printed jacket and pants set

Featuring a navy blue long jacket in silk with metal sequins hand embroidery and digital prints comes with a plain camouflaging inner and pair of dhoti pants.
  • Fabric: Silk
  • Care Instructions: Dryclean only.
more details
AM:PM

Bottle green flared tunic set

Featuring a bottle green flared tunic in georgette, paired with matching dhoti pants. It comes along with a striped printed dupatta.
  • Fabric: Georgette
  • Care Instructions: Dryclean only.
more details
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