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Ankur and Priyanka Modi, the forces behind AM:PM, wanted to bridge a yawning gap they witnessed in the industry with their brand. At the time, minimalism had not gained popularity in the country, and AM:PM sought to provide luxury prêt for those looking for fuss-free clothing.

Since the brand's inception, the creative couple has worked together in effortless tandem, to create a label that has ventured into a new fashion idiom whilst complimenting each other’s skills and areas of expertise.

High necklines and sleek silhouettes dominate the conservative yet chic AM:PM collections. The effortless pieces are comfortable yet stylish, making them wardrobe essentials one must own.

The DNA of the brand speaks of soft grace and inherited class. Pure and woven fabrics with subtle prints and barely-there embellishments make up an AM:PM ensemble. The label also incorporates the use of handicraft techniques whilst making sure the garments are extremely contemporary and understated. Every season, AM:PM outfits succeed in showcasing this contemporary elegance.

AM:PM

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AM:PM

Toosh tunic set

Featuring a toosh tunic set that comes with our signature dhoti pants. Crafted in soft chanderi, the tunic is elevated with cutwork details and faux-leather gold sequins.
  • Components : 2
  • Fabric : Chanderi
  • Color : Toosh
  • Sleeve : Quarter
  • Neckline : Round
  • Care Instructions: Dry clean only
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AM:PM

Burgundy floral jacket

Featuring a tri-colored jacket with singular floral motifs, graphic lines and elongated leafy patterns. The sleek oversized lapels give a cool finish to the silhouette. The jacket comes with a leather belt. (Please note the bottoms are for styling only)
  • Components : 1
  • Fabric : Silk
  • Color : Multicolor
  • Sleeve : Quarter
  • Neckline : Collar
  • Care Instructions: Dry clean only
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AM:PM

Burgundy jacket with inner

Featuring a burgundy jacket set tailored to perfection. Featuring long-stemmed floral motifs and elongated leafy patterns, this jacket comes with a coordinated inner. The leaf print is further accentuated with gold applique detailing.
  • Components : 2
  • Fabric : Silk
  • Color : Burgundy
  • Sleeve : Full
  • Neckline : Colar
  • Care Instructions: Dry clean only
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AM:PM

Toosh embroidered pleated kurta and dupatta set

Featuring a toosh pleated kurta set in georgette with embroidery on neck and sleeves comes with an attached multi-colored dupatta.
  • Components : 3
  • Fabric : Georgette
  • Color : Toosh
  • Sleeve : Full
  • Neckline : Round
  • Care Instructions: Dry clean only
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AM:PM

Burgundy pre draped saree

Featuring a burgundy pre-draped saree in georgette with pleat detailing and nature-inspired prints.
  • Please Note:Blouse is for styling only as shown in image.
  • Components : 1
  • Fabric : Georgette
  • Color : Multicolor
  • Sleeve : Sleeveless
  • Neckline : Round
  • Care Instructions: Dry clean only
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AM:PM

Fuchsia floral tunic

Featuring a fuchsia tunic in soft chanderi, accentuated with long-stemmed floral motifs and unique curvilinear patterns. (Please note the pants are for styling only)
  • Components : 1
  • Fabric : Chanderi
  • Color : Fuchsia
  • Sleeve : Quarter
  • Neckline : Collar
  • Care Instructions: Dry clean only
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AM:PM

Dusky lilac jacket with pants set

Featuring a dusty lilac longline cover-up that comes with coordinated inner and palazzo pants. The jacket features solitary floral motifs that have been elevated with gold faux-leather accents.
  • Components : 3
  • Fabric : Georgette
  • Color : Lilac
  • Sleeve : Full
  • Neckline : V neck
  • Care Instructions: Dry clean only
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AM:PM

Fuchsia floral shirt

Featuring an fuchsia shirt in soft chanderi, accentuated with long-stemmed floral motifs and unique curvilinear patterns. (Please note the bottoms are for styling only)
  • Components : 1
  • Fabric : Chanderi
  • Color : Fuchsia
  • Sleeve : Full
  • Neckline : Round
  • Care Instructions: Dry clean only
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AM:PM

Burgundy geometric top

Featuring a burgundy asymmetrical top in silk with meticulously placed graphic lines and soft foliate prints. The tri-colored pattern makes the silhouette endlessly versatile. (Pleased note the bottoms are for styling only)
  • Components : 1
  • Fabric : Silk
  • Color : Burgundy
  • Sleeve : Elbow
  • Neckline : Round
  • Care Instructions: Dry clean only
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AM:PM

Burgundy printed scarf

Featuring a burgundy printed scarf that is crafted in ultra-soft silk and features a curvilinear design all-over it. (Please note this style only has the scarf)
  • Components : 1
  • Fabric : Silk
  • Color : Multicolor
  • Care Instructions: Dry clean only
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AM:PM

Beige chanderi kurta set

Featuring a beige tonal kurta set in chanderi with multi-colored dupatta.The kurta features subtle embroidery on the neck and sleeves.
  • Components : 3
  • Fabric : Chanderi
  • Color : Multicolor
  • Sleeve : Quarter
  • Neckline : Round
  • Care Instructions: Dry clean only
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AM:PM

Fuchsia kurta set

Featuring a fuchsia tunic set crafted in silk accented with a unique ogee motif, which is an inherent element of Moroccan architecture. This motif has been sparingly used on the outfit, and is carefully balanced with embossed details.
  • Components : 3
  • Fabric : Silk
  • Color : Fuchsia
  • Sleeve : Quarter
  • Neckline : Round
  • Care Instructions: Dry clean only
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AM:PM

Toosh long line shirt with palazzo

Featuring a toosh longline shirt with a textured yoke and singular floral motifs that have been elevated with gold appliqué. The shirt comes with a pair of coordinated palazzo pants.
  • Components : 2
  • Fabric : Georgette
  • Color : Toosh
  • Sleeve : Quarter
  • Neckline : Collar
  • Care Instructions: Dry clean only
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AM:PM

Navy blue printed tunic

Featuring a navy blue U hem high low tunic in lawn cotton with printed detailing. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Lawn cotton
  • Color : Navy blue
  • Sleeve : Three quarter
  • Neckline : Band
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Ivory and red printed tunic with pants

Featuring an ivory and red sleeveless tunic in chanderi with front slits and floral print all over. It comes along with a pair of ivory pants.
  • Components : 2
  • Fabric : Chanderi
  • Color : Ivory, Red
  • Sleeve : Sleeveless
  • Neckline : V neck
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Dirty mustard asymmetric tunic

Featuring a dirty mustard full sleeved asymmetric tunic in chanderi with applique hand work detailing. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Chanderi
  • Color : Dirty mustard
  • Sleeve : Full
  • Neckline : Round
  • Applique
  • Care Instructions: Dry clean only
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AM:PM

Ivory high low suit set

Featuring an ivory high low tunic in poplin with contrast detailing, paired with matching pants. It comes along with a printed dupatta.
  • Components : 3
  • Fabric : Poplin
  • Color : Ivory
  • Sleeve : Three quarter
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Black printed top

Featuring a black top crafted in poplin with contrast print detailing and scrunched sleeve hem.(Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Poplin
  • Color : Black
  • Sleeve : Half
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Burgundy printed shirt

Featuring a burgundy full sleeved shirt with viscose georgette with print detailing. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Viscose georgette
  • Color : Burgundy
  • Sleeve : Full
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Ivory cut work top

Featuring an ivory top in neoprene with cut work detailing.(Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Neoprene
  • Color : Ivory
  • Sleeve : Half
  • Neckline : Round
  • Cut work
  • Care Instructions: Dry clean only
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AM:PM

Black printed tunic

Featuring a black U hem high low tunic in lawn cotton with printed detailing. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Lawn cotton
  • Color : Black
  • Sleeve : Three quarter
  • Neckline : Band
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Pink striped saree with blouse

Featuring a pink saree crafted in linen gauze with striped pattern all over. It comes along with a pastel pink blouse accented with cut out panel at the back.
  • Components : 1
  • Fabric : Linen gauze
  • Color : Pink
  • Sleeve : Half
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Red and ivory printed jacket anarkali

Featuring an ivory and red anarkali jacket in chanderi with print all over.(Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Chanderi
  • Color : Ivory
  • Sleeve : Cap sleeve
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Pink embellished dress

Featuring a pink sleeveless front slit dress in georgette with embellished detailing.
  • Components : 1
  • Fabric : Georgette
  • Color : Pink
  • Sleeve : Sleeveless
  • Neckline : Round
  • Embellished
  • Care Instructions: Dry clean only
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AM:PM

Grey embellished tunic

Featuring a grey full sleeved tunic in georgette accented with embellished detailing all over. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Georgette
  • Color : Grey
  • Sleeve : Full
  • Neckline : Notch
  • Embellished
  • Care Instructions: Dry clean only
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AM:PM

Lime embellished top

Featuring a lime top crafted in georgette with embellished motif. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Georgette
  • Color : Lime
  • Sleeve : Full
  • Neckline : V neck
  • Embellished
  • Care Instructions: Dry clean only
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AM:PM

Ivory embellished top

Featuring an ivory top crafted in georgette with embellished motif. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Georgette
  • Color : Lime
  • Sleeve : Full
  • Neckline : V neck
  • Embellished
  • Care Instructions: Dry clean only
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AM:PM

Sea green printed shirt

Featuring a sea green shirt in georgette with print detailing. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Georgette
  • Color : Sea green
  • Sleeve : Three quarter
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Black high waist pants

Featuring a pair of black palazzo pants crafted in boss with high waist detailing. (Please note the top is for styling only.)
  • Components : 1
  • Fabric : Boss
  • Color : Black
  • Textured
  • Care Instructions: Dry clean only
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AM:PM

Navy blue printed pants

Featuring a pair of navy blue trousers in poly twill satin with print all over. (Please note the top is for styling only.)
  • Components : 1
  • Fabric : Poly twill satin
  • Color : Blue
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Navy blue printed pants

Featuring a pair of navy blue pants crafted in poplin with scattered printed motifs. (Please note the top is for styling only.)
  • Components : 1
  • Fabric : Poplin
  • Color : Olive
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Ivory printed tunic with pants

Featuring an ivory high low tunic crafted in poplin with print all over. It comes along with a pair of matching pants.
  • Components : 2
  • Fabric : Poplin
  • Color : Ivory
  • Sleeve : Three quarter
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Black printed tunic with pants

Featuring a black high low tunic crafted in poplin with print all over. It comes along with a pair of ivory pants.
  • Components : 2
  • Fabric : Poplin
  • Color : Black
  • Sleeve : Three quarter
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Punch full sleeved shirt top

Featuring a punch rust band neck full sleeved shirt in viscose georgette with hook closure in the front. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Georgette
  • Color : Punch
  • Sleeve : Full
  • Neckline : Band
  • Self textured
  • Care Instructions: Dry clean only
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AM:PM

Watermelon pink embellished dress

Featuring a watermelon pink cap sleeve dress crafted in georgette with embellished detailing.
  • Components : 1
  • Fabric : Georgette
  • Color : Pink
  • Sleeve : Cap sleeve
  • Neckline : Round
  • Embellished
  • Care Instructions: Dry clean only
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AM:PM

Navy blue culottes pants

Featuring a pair of navy blue culottes pants crafted in chanderi with print detailing. (Please note the top is for styling only.)
  • Components : 1
  • Fabric : Chanderi
  • Color : Navy blue
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Mint printed dress

Featuring a mint cap sleeve asymmetric dress in linen gauze with print detailing.
  • Components : 1
  • Fabric : Linen gauze
  • Color : Mint
  • Sleeve : Cap sleeve
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Watermelon pink asymmetric embellished top

Featuring a watermelon pink sleeveless asymmetric top crafted in georgette with embellished detailing. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Georgette
  • Color : Pink
  • Sleeve : Sleeveless
  • Neckline : Round
  • Embellished
  • Care Instructions: Dry clean only
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AM:PM

Ivory printed top

Featuring an ivory top crafted in poplin with contrast print detailing and scrunched sleeve hem. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Poplin
  • Color : Ivory
  • Sleeve : Half
  • Neckline : Round
  • Printed
  • Care Instructions: Dry clean only
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AM:PM

Black full sleeved shirt top

Featuring a black band neck full sleeved shirt in viscose georgette with hook closure in the front. (Please note the pants are for styling only.)
  • Components : 1
  • Fabric : Georgette
  • Color : Black
  • Sleeve : Full
  • Neckline : Band
  • Self textured
  • Care Instructions: Dry clean only
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