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For Anju Modi, designing clothes is a way of life, which makes her the epitome of the fashion industry. Her designs are an inspiration for veteran designers as well as those aspiring to be. Anju Modi’s outfits seamlessly blend traditional Indian handicrafts of yesteryears with a modern appeal.

The 27-year-old label, Anju Modi, exhibits contemporary splendour that takes inspiration from India’s diverse cultures. The theme of which is to rewind the cycle of life and offer fashion that is retro and true to its roots. One of the very few, she has been a key contributor to the design diaspora through elusive and dedicated revival of age-old craftsmen techniques, which are now long forgotten.

Her work with the modernisation of traditional crafts like Chanderi Weaving, Kota Fabrics, Varanasi Zari work and Bandhani printing, has been at the core of the label, serving a niche market that she has created. Her recent collaboration with Bollywood feature films like Ram Leela and Bajirao Mastani has earned her applause from around the globe.

At Carma, we feel delighted to host Anju Modi’s collection.

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Anju Modi