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The renowned designer presented her first collection at the very young age of 19 at Lakme Fashion Week, India’s most esteemed fashion platform, in 2008. The collection showcased skyrocketed her career in the fashion fraternity and she has never looked back ever since. She started her entrepreneurial journey by starting her own eponymous label. Today, Masaba is one of the most influential and dynamic youth fashion icons of India.

The strength of the Masaba label lies in the ability to seamlessly blend traditional Indian sensibilities and aesthetics with a modern context. The designer has fearlessly experimented with her flamboyant quirky prints and redefined the shape of Indian fashion industry. The prowess to turn prosaic everyday objects into prints has been the strongest USP of the label. The designer works with weavers from many remote areas of Himachal, Bangalore and Hyderabad to create handcrafted Masaba dresses and sarees.

In a few years, the designer has garnered an all-India presence and has carved a niche for herself through the famous Masaba saree, the modern and quirky interpretation of the saree, for which the fashion fraternity regards her as an innovator.

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