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Ritu Kumar’s name stands out in the fashion world unlike any other. Her experience, talent and unique amalgamation of traditional with contemporary has evolved the Indian fashion industry. Being an inspiration to several designers across the world, her label is amongst the largest designer wear brands in the country today. Conceived in 1969, the brand has developed a unique style that has evolved and branched out around the world. She believes that in-spite of the huge foreign aesthetic stimulus, India has and always will define an identity for itself.

The label has a deep understanding of ancient designs along with traditional crafts, and it perfectly brings them together in a contemporary design aesthetic. The company also believes in building patronage of craftspeople and works with rural talents, creating development in undeveloped & developing areas. Along with an array of different ensembles, Ritu Kumar bridal lehengas are some of the most gorgeous pieces a woman can own.

The designs are collectively sourced from the finest around the world, making them holistically Indian yet a truly stylish, sophisticated and original attire choice for the clientele.

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Ritu Kumar