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ASAI by Abu Jani and Sandeep Khosla is amongst the oldest couture label in the country. The dynamic designer duo has been on the forefront of Indian fashion for the past 30 years.

Established in 1986, the brand has a defined vision “to create the finest”. They are coveted for their formal, bridal and occasion wear. They were amongst the first to introduce the concept of luxury to the Indian market. Even today, they stick to their turf despite the fact that in the industry ostentation is mistaken for elegance.

Their clothes are an inimitable blend; they use the finest fabrics as a canvas that comes alive with intricate embroideries and exquisite details to create a masterpiece that’ll sustain the sands of time. Their label and sensibility has always been unabashedly Indian at heart and draws inspiration from the richness of India’s rich heritage.

They are well known for the revival of ancient techniques from Chikankari to Tharad, creating clothes that are regarded as a classical elegance.

Carma is honored to be hosting the collections of one of the most reputed designers in the country. We proudly resonate with their core belief - "Design isn't a profession. It is the stuff that flows through your veins."

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ASAL By Abu Sandeep

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